:root {
  --plum: #4a0e2a;
  --plum-deep: #250514;
  --wine: #8b1e4b;
  --blush: #f2b6c4;
  --cream: #f6f1eb;
  --paper: #fffaf5;
  --rose: #fde8e2;
  --gold: #d4af37;
  --gold-light: #f5dd7d;
  --ink: #240816;
  --muted: rgba(36, 8, 22, 0.68);
  --line: rgba(74, 14, 42, 0.16);
  --gold-line: rgba(212, 175, 55, 0.34);
  --shadow: 0 24px 70px rgba(38, 5, 20, 0.16);
  --display: "Playfair Display", Georgia, serif;
  --body: "Montserrat", Arial, sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--body);
  line-height: 1.6;
  overflow-x: hidden;
}

section {
  scroll-margin-top: 90px;
}

img,
svg {
  display: block;
}

img {
  max-width: 100%;
}

picture {
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

p,
h1,
h2,
h3 {
  margin: 0;
}

.site-header {
  position: fixed;
  top: 0;
  right: 0;
  left: 0;
  z-index: 20;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 1rem;
  min-height: 72px;
  padding: 0.55rem clamp(1rem, 4vw, 3.25rem);
  border-bottom: 1px solid var(--line);
  background: rgba(255, 250, 245, 0.86);
  backdrop-filter: blur(18px);
}

.site-header.is-scrolled {
  box-shadow: 0 16px 36px rgba(38, 5, 20, 0.1);
}

.brand-lockup,
.footer-lockup {
  display: inline-flex;
  align-items: center;
  width: clamp(162px, 16vw, 238px);
  max-height: 54px;
  line-height: 0;
}

.brand-lockup img,
.footer-lockup img {
  width: 100%;
  height: auto;
  max-height: 54px;
  object-fit: contain;
}

.nav-links {
  display: flex;
  justify-content: center;
  gap: clamp(1rem, 2.2vw, 2.1rem);
  color: rgba(36, 8, 22, 0.72);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.nav-links a,
.nav-action {
  transition: color 180ms ease, border-color 180ms ease, transform 180ms ease, box-shadow 180ms ease;
}

.nav-links a:hover,
.nav-action:hover {
  color: var(--wine);
}

.nav-action {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.35rem;
  max-width: 25rem;
  padding: 0.7rem 1rem;
  border: 1px solid rgba(212, 175, 55, 0.45);
  border-radius: 999px;
  color: #321105;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.11em;
  line-height: 1.15;
  text-align: center;
  text-transform: uppercase;
  background: linear-gradient(135deg, #fff0a4, #d4af37 46%, #a86f20 100%);
  box-shadow: 0 16px 32px rgba(212, 175, 55, 0.18);
  white-space: normal;
}

.nav-action:hover {
  color: #321105;
  transform: translateY(-1px);
  box-shadow: 0 20px 38px rgba(212, 175, 55, 0.22);
}

.hero-section {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 0.72fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
  min-height: 92vh;
  padding: 8.5rem clamp(1rem, 5vw, 5rem) 4.5rem;
  background:
    linear-gradient(90deg, rgba(255, 250, 245, 0.96), rgba(255, 250, 245, 0.74)),
    image-set(
      url("assets/bfabulus-ritual-hero-1200.avif") type("image/avif"),
      url("assets/bfabulus-ritual-hero-1200.webp") type("image/webp"),
      url("assets/bfabulus-ritual-hero-1200.jpg") type("image/jpeg")
    ) 78% 50% / cover;
}

.hero-copy {
  display: grid;
  gap: 1.1rem;
  max-width: 760px;
}

.eyebrow {
  color: var(--wine);
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}

h1 {
  max-width: 790px;
  color: var(--plum);
  font-family: var(--display);
  font-size: clamp(3.35rem, 6vw, 6.35rem);
  font-weight: 800;
  line-height: 0.93;
}

h2 {
  max-width: 820px;
  color: var(--plum);
  font-family: var(--display);
  font-size: clamp(2.15rem, 4.2vw, 4.05rem);
  font-weight: 800;
  line-height: 1;
}

h3 {
  color: var(--plum);
  font-family: var(--display);
  font-size: 1.35rem;
  font-weight: 750;
  line-height: 1.15;
}

.hero-copy > p:not(.eyebrow),
.position-copy p,
.work-copy p,
.service-grid p,
.about-grid p,
.process-list p,
.contact-card p {
  color: var(--muted);
}

.hero-copy > p:not(.eyebrow) {
  max-width: 620px;
  font-size: 1.04rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
  margin-top: 0.35rem;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.55rem;
  min-height: 3rem;
  padding: 0.9rem 1.15rem;
  border-radius: 999px;
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.button svg {
  width: 1.05rem;
  height: 1.05rem;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.button.primary {
  color: #321105;
  background: linear-gradient(135deg, #fff0a4, #d4af37 46%, #a86f20 100%);
  box-shadow: 0 18px 36px rgba(212, 175, 55, 0.18);
}

.button.secondary {
  color: var(--plum);
  border: 1px solid rgba(74, 14, 42, 0.22);
  background: rgba(255, 250, 245, 0.7);
}

.button:hover {
  transform: translateY(-2px);
}

.hero-showcase {
  display: grid;
  gap: 1rem;
}

.phone-shell {
  position: relative;
  min-height: 570px;
  overflow: hidden;
  border: 1px solid rgba(74, 14, 42, 0.14);
  border-radius: 26px;
  background: var(--plum);
  box-shadow: var(--shadow);
}

.phone-shell picture,
.work-image picture {
  height: 100%;
}

.phone-shell img {
  width: 100%;
  height: 100%;
  min-height: 570px;
  object-fit: cover;
  object-position: 62% 50%;
}

.phone-shell::after {
  position: absolute;
  inset: 0;
  content: "";
  background: linear-gradient(180deg, transparent 44%, rgba(37, 5, 20, 0.82));
}

.phone-caption {
  position: absolute;
  right: 1rem;
  bottom: 1rem;
  left: 1rem;
  z-index: 2;
  padding-top: 1rem;
  border-top: 1px solid rgba(246, 241, 235, 0.32);
}

.phone-caption span,
.work-copy span,
.process-list span {
  color: var(--gold-light);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.phone-caption strong {
  display: block;
  margin-top: 0.25rem;
  color: var(--cream);
  font-family: var(--display);
  font-size: 1.65rem;
  line-height: 1.08;
}

.creator-note {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem;
  align-items: center;
  padding: 1rem;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 250, 245, 0.82);
  box-shadow: var(--shadow);
}

.creator-note img {
  width: 68px;
  height: auto;
}

.creator-note p {
  color: var(--muted);
  font-size: 0.92rem;
}

.brand-strip {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--plum);
}

.brand-strip span {
  min-height: 3.8rem;
  padding: 1rem;
  border-right: 1px solid rgba(212, 175, 55, 0.25);
  color: var(--cream);
  font-family: var(--display);
  font-size: 0.92rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-align: center;
  text-transform: uppercase;
}

.brand-strip span:last-child {
  border-right: 0;
}

.section-inner {
  width: min(1160px, calc(100% - 2rem));
  margin: 0 auto;
  padding: 5.3rem 0;
}

.two-column,
.about-grid,
.contact-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}

.position-section {
  background: var(--paper);
}

.position-layout {
  display: grid;
  gap: 2rem;
}

.position-heading {
  display: grid;
  justify-items: center;
  max-width: 1120px;
  margin: 0 auto;
  text-align: center;
}

.position-heading h2 {
  display: grid;
  justify-items: center;
  max-width: 860px;
  margin-right: auto;
  margin-left: auto;
  text-align: center;
}

.position-heading h2 span {
  display: block;
  width: fit-content;
}

.position-copy {
  display: grid;
  gap: 1.2rem;
  justify-items: center;
  max-width: 1040px;
  margin: 0 auto;
  text-align: center;
}

.position-copy p {
  max-width: 920px;
}

.demographic-bubbles {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.65rem;
  margin-top: 1.25rem;
}

.demographic-bubbles span {
  display: inline-flex;
  align-items: center;
  min-height: 2.55rem;
  padding: 0.72rem 0.9rem;
  border: 1px solid rgba(139, 30, 75, 0.2);
  border-radius: 999px;
  color: var(--plum);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.05em;
  line-height: 1.2;
  background: linear-gradient(135deg, rgba(253, 232, 226, 0.82), rgba(255, 250, 245, 0.94));
  box-shadow: 0 14px 30px rgba(74, 14, 42, 0.08);
}

.capability-list {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0.75rem;
  width: 100%;
}

.capability-list span {
  min-height: 3rem;
  padding: 0.8rem;
  border: 1px solid var(--line);
  border-radius: 8px;
  color: var(--plum);
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-align: center;
  text-transform: uppercase;
  background: var(--cream);
}

.work-section {
  background: linear-gradient(180deg, var(--rose), var(--paper));
}

.creator-section {
  background:
    linear-gradient(180deg, rgba(255, 250, 245, 0.98), rgba(253, 232, 226, 0.82)),
    var(--paper);
}

.creator-grid {
  display: grid;
  grid-template-columns: minmax(280px, 0.42fr) minmax(0, 0.58fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
}

.creator-photo {
  position: relative;
  margin: 0;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--plum);
  box-shadow: var(--shadow);
}

.creator-media {
  display: grid;
  gap: 1rem;
  justify-items: center;
}

.creator-photo img {
  width: 100%;
  aspect-ratio: 4 / 5;
  height: auto;
  object-fit: cover;
  object-position: 50% 58%;
}

.creator-photo-polished img {
  object-position: 50% 34%;
}

.creator-photo figcaption {
  position: absolute;
  right: 1rem;
  bottom: 1rem;
  left: 1rem;
  padding: 0.75rem 0.85rem;
  border: 1px solid rgba(246, 241, 235, 0.22);
  border-radius: 8px;
  color: var(--cream);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.11em;
  text-align: center;
  text-transform: uppercase;
  background: rgba(37, 5, 20, 0.68);
  backdrop-filter: blur(12px);
}

.creator-copy {
  display: grid;
  gap: 1rem;
}

.creator-copy p {
  color: var(--muted);
}

.creator-promise {
  display: grid;
  gap: 0.35rem;
  padding: 1rem;
  border: 1px solid rgba(139, 30, 75, 0.2);
  border-radius: 8px;
  background: rgba(255, 250, 245, 0.76);
}

.creator-promise strong {
  color: var(--wine);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.creator-promise span {
  color: var(--plum);
  font-family: var(--display);
  font-size: 1.28rem;
  font-weight: 700;
  line-height: 1.25;
}

.creator-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
}

.creator-tags span {
  display: inline-flex;
  align-items: center;
  min-height: 2.35rem;
  padding: 0.62rem 0.78rem;
  border: 1px solid rgba(74, 14, 42, 0.15);
  border-radius: 999px;
  color: var(--plum);
  font-size: 0.69rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  background: var(--cream);
}

.creator-photo-action {
  width: min(100%, 25rem);
}

.brand-essence-strip {
  display: grid;
  grid-template-columns: minmax(260px, 1.35fr) repeat(4, minmax(150px, 0.8fr)) minmax(260px, 1.2fr);
  border-top: 1px solid rgba(212, 175, 55, 0.4);
  border-bottom: 1px solid rgba(212, 175, 55, 0.4);
  color: var(--cream);
  background: var(--plum-deep);
}

.brand-essence-strip > * {
  display: grid;
  align-content: center;
  justify-items: center;
  min-height: 14rem;
  padding: 1rem;
  border-right: 1px solid rgba(212, 175, 55, 0.34);
  text-align: center;
}

.brand-essence-strip > *:last-child {
  border-right: 0;
}

.essence-brand {
  justify-items: start;
  padding-left: clamp(1.2rem, 3vw, 2rem);
  text-align: left;
}

.essence-brand img {
  width: min(100%, 330px);
  margin-bottom: 0.8rem;
}

.essence-brand p {
  color: var(--cream);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.essence-brand span,
.essence-mission span {
  color: var(--gold-light);
  font-family: "Allura", cursive;
  font-size: 1.7rem;
  line-height: 1;
}

.brand-essence-strip svg {
  width: 2.6rem;
  height: 2.6rem;
  margin-bottom: 0.65rem;
  fill: none;
  stroke: var(--blush);
  stroke-width: 1.6;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.brand-essence-strip h3 {
  color: var(--blush);
  font-family: var(--body);
  font-size: 0.82rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.brand-essence-strip p {
  max-width: 14rem;
  margin-top: 0.45rem;
  color: rgba(246, 241, 235, 0.84);
  font-size: 0.78rem;
  line-height: 1.45;
}

.essence-mission {
  border: 1px solid rgba(212, 175, 55, 0.48);
  border-top: 0;
  border-bottom: 0;
}

.essence-mission h3 {
  color: var(--gold-light);
  font-family: "Allura", cursive;
  font-size: 1.85rem;
  font-weight: 400;
  letter-spacing: 0.03em;
  text-transform: none;
}

.essence-mission p {
  max-width: 19rem;
}

.section-heading {
  display: grid;
  gap: 0.85rem;
  max-width: 820px;
  margin-bottom: 2.1rem;
}

.section-heading p:not(.eyebrow) {
  color: var(--muted);
}

.centered {
  margin-right: auto;
  margin-left: auto;
  text-align: center;
}

.work-list {
  display: grid;
  gap: 1rem;
}

.work-item {
  display: grid;
  grid-template-columns: minmax(260px, 0.48fr) minmax(0, 0.52fr);
  min-height: 330px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--paper);
  box-shadow: var(--shadow);
}

.work-image,
.work-visual {
  min-height: 330px;
}

.work-image img {
  width: 100%;
  height: 100%;
  min-height: 330px;
  object-fit: cover;
  object-position: 60% 50%;
}

.work-copy {
  display: grid;
  align-content: center;
  gap: 0.75rem;
  padding: clamp(1.2rem, 4vw, 3.2rem);
}

.work-copy span {
  color: var(--wine);
}

.work-section-cta {
  display: flex;
  justify-content: center;
  margin-top: 1.55rem;
}

.video-section {
  overflow-x: hidden;
  background:
    radial-gradient(circle at 14% 14%, rgba(242, 182, 196, 0.24), transparent 25rem),
    linear-gradient(180deg, var(--paper), var(--rose));
}

.video-heading {
  max-width: 900px;
}

.video-showcase {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(0.9rem, 2vw, 1.4rem);
  align-items: start;
  justify-items: center;
}

.video-card {
  display: grid;
  gap: 1rem;
  justify-items: center;
  min-width: 0;
  width: min(100%, 18rem);
}

.video-phone {
  position: relative;
  display: block;
  width: min(100%, 18rem);
  aspect-ratio: 9 / 16;
  overflow: hidden;
  border: 0.72rem solid #171016;
  border-radius: 2rem;
  background: #171016;
  box-shadow:
    inset 0 0 0 1px rgba(255, 255, 255, 0.16),
    0 24px 52px rgba(74, 14, 42, 0.18);
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.video-phone:hover {
  transform: translateY(-4px);
  box-shadow:
    inset 0 0 0 1px rgba(255, 255, 255, 0.16),
    0 30px 62px rgba(74, 14, 42, 0.24);
}

.video-phone img {
  display: block;
  width: 100%;
  max-width: none;
  height: 100%;
  object-fit: cover;
  object-position: center;
  border-radius: 1.24rem;
  filter: saturate(0.98) contrast(0.96);
}

.video-phone::after {
  position: absolute;
  inset: 0;
  border-radius: 1.24rem;
  background: linear-gradient(180deg, rgba(36, 8, 22, 0.08), rgba(36, 8, 22, 0.28));
  content: "";
  pointer-events: none;
}

.phone-notch {
  position: absolute;
  top: 0.45rem;
  left: 50%;
  z-index: 2;
  width: 42%;
  height: 1.05rem;
  border-radius: 0 0 999px 999px;
  background: #171016;
  transform: translateX(-50%);
}

.video-play {
  position: absolute;
  top: 50%;
  left: 50%;
  z-index: 3;
  display: grid;
  place-items: center;
  width: 3.8rem;
  height: 3.8rem;
  border: 1px solid rgba(246, 241, 235, 0.42);
  border-radius: 999px;
  color: var(--cream);
  background: rgba(36, 8, 22, 0.58);
  box-shadow: 0 12px 30px rgba(36, 8, 22, 0.22);
  transform: translate(-50%, -50%);
}

.video-play svg {
  width: 1.45rem;
  height: 1.45rem;
  margin-left: 0.14rem;
  fill: currentColor;
}

.video-card-copy {
  display: grid;
  gap: 0.45rem;
  text-align: center;
}

.video-card-copy span {
  color: var(--wine);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.video-card-copy h3 {
  font-size: clamp(1.15rem, 2vw, 1.45rem);
}

.video-card-copy p {
  color: var(--muted);
  font-size: 0.86rem;
  line-height: 1.55;
}

.video-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.8rem;
  margin-top: 2rem;
}

.services-main {
  padding-top: 72px;
}

.services-page-hero {
  background:
    linear-gradient(90deg, rgba(255, 250, 245, 0.98), rgba(253, 232, 226, 0.72)),
    var(--paper);
}

.services-hero-layout {
  display: grid;
  gap: clamp(1.7rem, 4vw, 3.2rem);
  align-content: center;
  min-height: calc(100vh - 72px);
}

.services-hero-copy {
  display: grid;
  gap: 1.05rem;
  justify-items: center;
  max-width: 1020px;
  margin: 0 auto;
  text-align: center;
}

.services-hero-copy h1 {
  max-width: 940px;
}

.services-hero-copy > p:not(.eyebrow) {
  max-width: 820px;
  color: var(--muted);
  font-size: 1.02rem;
}

.services-hero-showcase {
  display: grid;
  grid-template-columns: minmax(260px, 0.72fr) minmax(0, 1fr);
  gap: clamp(1.25rem, 4vw, 3rem);
  align-items: start;
  justify-items: center;
  width: min(100%, 1040px);
  margin: 0 auto;
}

.services-hero-actions {
  justify-content: center;
  margin-top: 0;
}

.services-social-panel,
.industries-panel {
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 250, 245, 0.86);
  box-shadow: var(--shadow);
}

.services-social-panel {
  width: min(100%, 430px);
}

.industries-panel {
  width: min(100%, 720px);
}

.services-social-panel > img {
  width: 100%;
  aspect-ratio: 4 / 5;
  height: auto;
  max-height: 540px;
  object-fit: cover;
  object-position: 50% 35%;
}

.services-social-panel > img.services-portrait-polished {
  object-position: 50% 48%;
}

.services-social-copy,
.industries-banner {
  display: grid;
  justify-items: center;
  gap: 0.75rem;
  padding: 1.2rem;
  min-height: 9.55rem;
  align-content: center;
  text-align: center;
  border-bottom: 1px solid var(--line);
}

.services-social-copy h2,
.industries-banner h2 {
  color: var(--plum);
  font-family: "Allura", cursive;
  font-size: clamp(2.6rem, 6vw, 4rem);
  font-weight: 400;
  line-height: 0.9;
}

.service-socials {
  justify-content: center;
  margin-top: 0;
}

.service-socials a {
  color: var(--plum);
  border-color: rgba(139, 30, 75, 0.22);
  background: rgba(253, 232, 226, 0.72);
}

.industries-panel {
  display: grid;
  align-content: start;
  background:
    linear-gradient(135deg, rgba(74, 14, 42, 0.05), rgba(253, 232, 226, 0.75)),
    rgba(255, 250, 245, 0.92);
}

.industries-banner h2 {
  font-size: clamp(3rem, 7vw, 4.4rem);
}

.industry-pill-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.85rem;
  padding: clamp(1.25rem, 3vw, 2rem) clamp(1.25rem, 3vw, 2rem) 0;
}

.industry-pill-list span {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 3.15rem;
  border: 1px solid rgba(139, 30, 75, 0.18);
  border-radius: 999px;
  background: rgba(255, 250, 245, 0.72);
  color: var(--plum);
  font-size: 0.82rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  line-height: 1.25;
  padding: 0.75rem 1rem;
  text-align: center;
  text-transform: uppercase;
}

.industry-pill-list span::before {
  content: "+";
  color: var(--gold);
  font-family: "Playfair Display", serif;
  font-size: 1.12rem;
  line-height: 1;
  margin-right: 0.45rem;
}

.industry-cta-stack {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.8rem;
  justify-content: stretch;
  padding: clamp(1rem, 3vw, 1.45rem) clamp(1.25rem, 3vw, 2rem) clamp(1.25rem, 3vw, 2rem);
}

.industry-cta-stack .button {
  width: 100%;
  min-height: 3.7rem;
  padding-right: 0.75rem;
  padding-left: 0.75rem;
  font-size: 0.62rem;
  letter-spacing: 0.08em;
  white-space: nowrap;
}

.industry-cta-stack .button svg {
  width: 0.95rem;
  height: 0.95rem;
}

.services-menu-section {
  background: var(--paper);
}

.services-menu-grid {
  display: grid;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: start;
}

.services-proof-grid {
  display: grid;
  gap: clamp(1.35rem, 3vw, 2.2rem);
  justify-items: center;
  max-width: 920px;
  text-align: center;
}

.services-menu-intro {
  display: grid;
  gap: 1rem;
  justify-items: center;
  max-width: 980px;
  margin: 0 auto;
  text-align: center;
}

.services-menu-intro h2 {
  max-width: 960px;
}

.services-menu-intro p:not(.eyebrow),
.services-proof-copy p {
  color: var(--muted);
}

.services-menu-intro p:not(.eyebrow) {
  max-width: 880px;
}

.plus-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.95rem 1.3rem;
}

.plus-list span {
  position: relative;
  min-height: 2rem;
  padding-left: 1.6rem;
  color: rgba(36, 8, 22, 0.78);
  font-size: 0.98rem;
  font-weight: 600;
  line-height: 1.35;
}

.plus-list span::before {
  position: absolute;
  top: -0.1rem;
  left: 0;
  color: var(--wine);
  font-size: 1.45rem;
  font-weight: 400;
  line-height: 1;
  content: "+";
}

.services-plus-list {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  width: min(100%, 1040px);
  margin: 0 auto;
  padding: clamp(1.2rem, 3vw, 2rem);
  border: 1px solid var(--line);
  border-radius: 8px;
  background: linear-gradient(135deg, rgba(253, 232, 226, 0.58), rgba(255, 250, 245, 0.92));
  box-shadow: var(--shadow);
}

.background-section {
  background: linear-gradient(180deg, var(--rose), var(--paper));
}

.background-layout {
  display: grid;
  gap: 2rem;
}

.background-plus-list {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.background-plus-list span {
  min-height: 3rem;
  padding: 0.9rem 0.9rem 0.9rem 2.4rem;
  border: 1px solid rgba(139, 30, 75, 0.16);
  border-radius: 8px;
  background: rgba(255, 250, 245, 0.74);
}

.background-plus-list span::before {
  top: 0.75rem;
  left: 0.9rem;
}

.photo-content-section {
  background: var(--paper);
}

.photo-content-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(0.75rem, 1.5vw, 1rem);
  max-width: 1160px;
  margin: 0 auto;
}

.photo-content-card {
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--paper);
  box-shadow: var(--shadow);
}

.photo-content-card img {
  display: block;
  width: 100%;
  aspect-ratio: 4 / 5;
  height: auto;
  object-fit: cover;
}

.sample-photo-card {
  position: relative;
  min-height: 0;
  background: var(--plum-deep);
}

.sample-photo-card::after {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, transparent 42%, rgba(37, 5, 20, 0.82)),
    linear-gradient(0deg, rgba(74, 14, 42, 0.18), transparent 54%);
  content: "";
  pointer-events: none;
}

.sample-photo-card img {
  transition: transform 220ms ease, filter 220ms ease;
}

.sample-photo-card:hover img {
  filter: saturate(1.06) contrast(1.03);
  transform: scale(1.025);
}

.sample-photo-wide img {
  object-position: 50% 50%;
}

.sample-photo-ocean img {
  object-position: 72% 50%;
}

.sample-photo-sunset img {
  object-position: 50% 50%;
}

.sample-photo-tea img {
  object-position: 50% 44%;
}

.photo-placeholder {
  display: grid;
  align-content: center;
  justify-items: center;
  gap: 0.65rem;
  place-items: center;
  aspect-ratio: 4 / 5;
  min-height: 100%;
  background:
    radial-gradient(circle at 50% 30%, rgba(212, 175, 55, 0.24), transparent 30%),
    linear-gradient(135deg, rgba(74, 14, 42, 0.96), rgba(139, 30, 75, 0.72)),
    var(--plum-deep);
  text-align: center;
}

.photo-content-card div {
  display: grid;
  gap: 0.55rem;
  padding: 1rem;
}

.photo-content-card .photo-placeholder {
  padding: 0.85rem;
}

.sample-photo-card .photo-card-overlay {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  z-index: 1;
  display: grid;
  gap: 0.35rem;
  padding: 1.8rem 1rem 1rem;
}

.sample-photo-card .photo-card-overlay span,
.sample-photo-coming .photo-placeholder span {
  color: var(--gold-light);
}

.sample-photo-card .photo-card-overlay h3,
.sample-photo-coming .photo-placeholder h3 {
  color: var(--cream);
  font-size: clamp(1rem, 1.8vw, 1.22rem);
  line-height: 1.1;
}

.sample-photo-card .photo-card-overlay h3 a {
  color: inherit;
  text-decoration: none;
}

.sample-photo-card .photo-card-overlay h3 a:hover,
.sample-photo-card .photo-card-overlay h3 a:focus-visible {
  color: var(--gold-light);
  text-decoration: underline;
  text-underline-offset: 0.18em;
}

.sample-photo-coming::after {
  display: none;
}

.photo-content-card span {
  color: var(--wine);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.photo-content-card h3 {
  font-size: 1.25rem;
}

.photo-content-card p {
  color: var(--muted);
  font-size: 0.86rem;
}

.services-proof-section {
  color: var(--cream);
  background: var(--plum-deep);
}

.services-proof-section h2 {
  color: var(--cream);
  max-width: 860px;
  margin: 0 auto;
}

.services-proof-section .eyebrow {
  color: var(--gold-light);
}

.services-proof-copy {
  display: grid;
  gap: 1.2rem;
  justify-items: center;
  max-width: 760px;
}

.services-proof-copy p {
  color: rgba(246, 241, 235, 0.78);
  text-align: center;
}

.morning-visual {
  background:
    radial-gradient(circle at 50% 22%, #f5dd7d 0 2.5rem, transparent 2.6rem),
    linear-gradient(180deg, #f2b6c4, #a83d65 58%, #4a0e2a);
}

.journal-visual {
  background:
    repeating-linear-gradient(0deg, rgba(74, 14, 42, 0.12) 0 1px, transparent 1px 32px),
    linear-gradient(180deg, #fffaf5, #f2b6c4);
}

.services-section {
  color: var(--cream);
  background: var(--plum-deep);
}

.services-section h2,
.services-section h3 {
  color: var(--cream);
}

.services-section .eyebrow {
  color: var(--gold-light);
}

.services-section .section-heading p:not(.eyebrow),
.services-section .service-grid p {
  color: rgba(246, 241, 235, 0.72);
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1rem;
}

.service-grid article {
  display: grid;
  gap: 0.7rem;
  min-height: 230px;
  padding: 1.2rem;
  border: 1px solid rgba(212, 175, 55, 0.26);
  border-radius: 8px;
  background: rgba(246, 241, 235, 0.07);
}

.service-grid h3 {
  text-align: center;
}

.about-section {
  background: var(--paper);
}

.about-grid p {
  margin-top: 1rem;
}

.logo-panel {
  display: grid;
  place-items: center;
  min-height: 360px;
  padding: 2rem;
  border: 1px solid var(--line);
  border-radius: 8px;
  background:
    linear-gradient(135deg, rgba(253, 232, 226, 0.78), rgba(255, 250, 245, 0.96)),
    var(--paper);
  box-shadow: var(--shadow);
}

.logo-panel img {
  width: min(100%, 460px);
}

.swatches {
  display: flex;
  flex-wrap: wrap;
  gap: 0.7rem;
  margin-top: 1.4rem;
}

.swatches span {
  width: 3.2rem;
  height: 3.2rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--swatch);
}

.gold-swatch {
  background: linear-gradient(135deg, #fff0a4, #d4af37 45%, #9b6a17) !important;
}

.process-section {
  background: var(--rose);
}

.process-section .section-heading {
  max-width: 100%;
  justify-items: center;
  text-align: center;
}

.process-section .section-heading h2 {
  max-width: 980px;
}

.process-list {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1rem;
}

.process-list article {
  display: grid;
  gap: 0.65rem;
  min-height: 230px;
  padding: 1.15rem;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--paper);
}

.process-list h3 {
  text-align: center;
}

.process-list span {
  color: var(--wine);
}

.contact-section {
  color: var(--cream);
  background:
    linear-gradient(90deg, rgba(37, 5, 20, 0.95), rgba(74, 14, 42, 0.78)),
    image-set(
      url("assets/bfabulus-ritual-hero-1200.avif") type("image/avif"),
      url("assets/bfabulus-ritual-hero-1200.webp") type("image/webp"),
      url("assets/bfabulus-ritual-hero-1200.jpg") type("image/jpeg")
    ) center / cover;
}

.contact-section h2 {
  color: var(--blush);
}

.contact-section .eyebrow {
  color: var(--gold-light);
}

.contact-section .contact-grid {
  grid-template-columns: 1fr;
  justify-items: center;
  text-align: center;
}

.contact-section .contact-grid > div:first-child {
  display: grid;
  gap: 0.8rem;
  justify-items: center;
}

.contact-section h2 {
  max-width: 980px;
}

.contact-card {
  display: grid;
  gap: 1.1rem;
  justify-items: center;
  max-width: 760px;
  padding: 1.2rem;
  border: 1px solid rgba(212, 175, 55, 0.28);
  border-radius: 8px;
  background: rgba(37, 5, 20, 0.62);
}

.contact-card p {
  color: rgba(246, 241, 235, 0.76);
  text-align: center;
}

.final-cta-section {
  background:
    linear-gradient(180deg, rgba(253, 232, 226, 0.72), rgba(255, 250, 245, 0.98)),
    var(--paper);
}

.final-cta-inner {
  display: grid;
  justify-items: center;
  gap: 1rem;
  max-width: 960px;
  text-align: center;
}

.final-cta-inner h2 {
  max-width: 900px;
}

.final-cta-inner p:not(.eyebrow) {
  max-width: 760px;
  color: var(--muted);
}

.final-cta-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.85rem;
  margin-top: 0.35rem;
}

.site-footer {
  color: var(--cream);
  border-top: 1px solid rgba(212, 175, 55, 0.28);
  background: var(--plum-deep);
}

.footer-inner {
  display: grid;
  grid-template-columns: minmax(260px, 1.3fr) repeat(3, minmax(170px, 0.9fr));
  gap: clamp(1.5rem, 4vw, 3rem);
  width: min(1160px, calc(100% - 2rem));
  margin: 0 auto;
  padding: 3.6rem 0 2.3rem;
}

.footer-brand,
.footer-column {
  display: grid;
  align-content: start;
  gap: 0.72rem;
}

.footer-brand p,
.footer-column p {
  color: rgba(246, 241, 235, 0.76);
  font-size: 0.86rem;
}

.footer-brand > p:first-of-type {
  color: var(--gold-light);
  font-family: var(--display);
  font-size: 1rem;
  letter-spacing: 0.04em;
}

.footer-trust {
  max-width: 26rem;
}

.footer-column h3 {
  color: var(--gold-light);
  font-family: var(--body);
  font-size: 0.73rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.footer-column a,
.footer-column span,
.footer-bottom a {
  color: rgba(246, 241, 235, 0.8);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  transition: color 180ms ease;
}

.footer-column a:hover,
.footer-bottom a:hover {
  color: var(--gold-light);
}

.footer-work .button {
  width: fit-content;
  min-height: 2.65rem;
  padding: 0.72rem 0.95rem;
  font-size: 0.68rem;
}

.social-links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
  margin-top: 0.35rem;
}

.social-links a {
  display: inline-grid;
  place-items: center;
  width: 2.35rem;
  height: 2.35rem;
  border: 1px solid rgba(212, 175, 55, 0.3);
  border-radius: 999px;
  color: var(--blush);
  background: rgba(246, 241, 235, 0.06);
  transition: transform 180ms ease, border-color 180ms ease, color 180ms ease;
}

.social-links a:hover {
  color: var(--gold-light);
  border-color: rgba(212, 175, 55, 0.62);
  transform: translateY(-2px);
}

.social-links svg {
  width: 1.1rem;
  height: 1.1rem;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  width: min(1160px, calc(100% - 2rem));
  margin: 0 auto;
  padding: 1.05rem 0 1.2rem;
  border-top: 1px solid rgba(212, 175, 55, 0.2);
  color: rgba(246, 241, 235, 0.62);
  font-size: 0.72rem;
}

.inquiry-main {
  padding-top: 72px;
}

.inquiry-hero {
  color: var(--cream);
  background:
    linear-gradient(90deg, rgba(37, 5, 20, 0.94), rgba(74, 14, 42, 0.76)),
    image-set(
      url("assets/bfabulus-ritual-hero-1200.avif") type("image/avif"),
      url("assets/bfabulus-ritual-hero-1200.webp") type("image/webp"),
      url("assets/bfabulus-ritual-hero-1200.jpg") type("image/jpeg")
    ) 68% 50% / cover;
}

.inquiry-hero-inner {
  display: grid;
  grid-template-columns: minmax(0, 0.68fr) minmax(280px, 0.32fr);
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: center;
  min-height: 72vh;
}

.inquiry-hero h1,
.inquiry-hero h2 {
  color: var(--cream);
}

.inquiry-hero p:not(.eyebrow) {
  max-width: 660px;
  margin-top: 1rem;
  color: rgba(246, 241, 235, 0.78);
  font-size: 1.02rem;
}

.inquiry-hero-card {
  display: grid;
  justify-items: center;
  gap: 1rem;
  padding: 1.4rem;
  border: 1px solid rgba(212, 175, 55, 0.28);
  border-radius: 8px;
  text-align: center;
  background: rgba(37, 5, 20, 0.58);
  box-shadow: var(--shadow);
}

.inquiry-hero-card img {
  width: min(100%, 210px);
  height: auto;
}

.inquiry-section {
  background: linear-gradient(180deg, var(--rose), var(--paper));
}

.inquiry-layout {
  display: grid;
  gap: clamp(1.7rem, 4vw, 2.8rem);
}

.inquiry-intro {
  display: grid;
  gap: 1rem;
  justify-items: center;
  max-width: 1060px;
  margin: 0 auto;
  text-align: center;
}

.inquiry-intro p:not(.eyebrow) {
  max-width: 1040px;
  color: var(--muted);
}

.inquiry-form {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
  padding: clamp(1rem, 3vw, 1.45rem);
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 250, 245, 0.92);
  box-shadow: var(--shadow);
}

.inquiry-form label,
.inquiry-form fieldset {
  display: grid;
  gap: 0.45rem;
}

.inquiry-form span,
.inquiry-form legend {
  color: var(--plum);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.inquiry-form input,
.inquiry-form select,
.inquiry-form textarea {
  width: 100%;
  min-height: 3rem;
  padding: 0.85rem 0.9rem;
  border: 1px solid rgba(74, 14, 42, 0.16);
  border-radius: 8px;
  color: var(--ink);
  font: inherit;
  background: var(--paper);
}

.inquiry-form textarea {
  resize: vertical;
}

.inquiry-form input:focus,
.inquiry-form select:focus,
.inquiry-form textarea:focus {
  border-color: rgba(139, 30, 75, 0.45);
  outline: 3px solid rgba(242, 182, 196, 0.35);
}

.inquiry-form fieldset {
  margin: 0;
  padding: 1rem;
  border: 1px solid rgba(74, 14, 42, 0.14);
  border-radius: 8px;
  background: rgba(246, 241, 235, 0.58);
}

.full-field {
  grid-column: 1 / -1;
}

.checkbox-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.65rem;
}

.checkbox-grid label,
.radio-row label {
  display: flex;
  align-items: center;
  gap: 0.45rem;
  color: var(--muted);
  font-size: 0.9rem;
}

.checkbox-grid input,
.radio-row input {
  width: 1rem;
  min-height: auto;
}

.radio-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.9rem;
}

.inquiry-form button {
  border: 0;
  cursor: pointer;
}

.form-status {
  min-height: 1.4rem;
  color: var(--wine);
  font-size: 0.88rem;
  font-weight: 700;
  text-align: center;
}

.vision-section {
  color: var(--cream);
  background: var(--plum-deep);
}

.vision-inner {
  display: grid;
  justify-items: center;
  gap: 1rem;
  max-width: 920px;
  text-align: center;
}

.vision-inner h2 {
  color: var(--gold-light);
}

.vision-inner p:not(.eyebrow) {
  max-width: 760px;
  color: rgba(246, 241, 235, 0.8);
}

.vision-inner span {
  color: var(--blush);
  font-family: "Allura", cursive;
  font-size: 2.4rem;
  line-height: 1;
}

@media (max-width: 1080px) {
  .site-header {
    grid-template-columns: auto auto;
  }

  .nav-links {
    display: none;
  }

  .hero-section,
  .services-hero-showcase,
  .services-menu-grid,
  .services-proof-grid,
  .two-column,
  .creator-grid,
  .about-grid,
  .contact-grid,
  .inquiry-hero-inner,
  .inquiry-layout {
    grid-template-columns: 1fr;
  }

  .hero-section {
    padding-top: 7.5rem;
  }

  .phone-shell,
  .phone-shell img {
    min-height: 430px;
  }

  .services-plus-list,
  .service-grid,
  .video-showcase,
  .photo-content-grid,
  .background-plus-list,
  .process-list {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .services-menu-grid,
  .services-proof-grid {
    grid-template-columns: 1fr;
  }

  .services-hero-layout {
    min-height: auto;
  }

  .services-hero-showcase {
    width: min(100%, 760px);
  }

  .services-social-panel {
    width: min(100%, 430px);
  }

  .industries-panel {
    width: min(100%, 720px);
  }

  .brand-essence-strip {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .essence-brand,
  .essence-mission {
    justify-items: center;
    text-align: center;
  }

  .footer-inner {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .inquiry-intro {
    position: static;
  }
}

@media (max-width: 760px) {
  section {
    scroll-margin-top: 74px;
  }

  .site-header {
    min-height: 66px;
    padding: 0.5rem 0.9rem;
  }

  .brand-lockup {
    width: 148px;
    max-height: 50px;
  }

  .brand-lockup img {
    max-height: 50px;
  }

  .nav-action {
    min-height: 2.1rem;
    max-width: calc(100vw - 11rem);
    padding: 0.52rem 0.64rem;
    font-size: 0.52rem;
    letter-spacing: 0.05em;
  }

  .hero-section {
    min-height: auto;
    padding: 6rem 1rem 3rem;
    background:
      linear-gradient(180deg, rgba(255, 250, 245, 0.96), rgba(255, 250, 245, 0.86)),
      image-set(
        url("assets/bfabulus-ritual-hero-800.avif") type("image/avif"),
        url("assets/bfabulus-ritual-hero-800.webp") type("image/webp"),
        url("assets/bfabulus-ritual-hero-1200.jpg") type("image/jpeg")
      ) 70% 50% / cover;
  }

  h1 {
    font-size: 2.8rem;
  }

  h2 {
    font-size: 2.1rem;
  }

  .button {
    width: 100%;
  }

  .phone-shell,
  .phone-shell img {
    min-height: 370px;
  }

  .creator-note,
  .work-item {
    grid-template-columns: 1fr;
  }

  .demographic-bubbles span {
    width: 100%;
  }

  .brand-strip,
  .capability-list,
  .service-grid,
  .video-showcase,
  .photo-content-grid,
  .industry-cta-stack,
  .industry-pill-list,
  .plus-list,
  .background-plus-list,
  .process-list,
  .brand-essence-strip,
  .footer-inner,
  .inquiry-form,
  .checkbox-grid {
    grid-template-columns: 1fr;
  }

  .brand-strip span {
    min-height: 3.2rem;
    border-right: 0;
    border-bottom: 1px solid rgba(212, 175, 55, 0.22);
  }

  .brand-essence-strip > * {
    min-height: auto;
    padding: 1.25rem;
    border-right: 0;
    border-bottom: 1px solid rgba(212, 175, 55, 0.25);
  }

  .brand-essence-strip > *:last-child {
    border-bottom: 0;
  }

  .essence-brand {
    padding-left: 1.25rem;
  }

  .section-inner {
    width: min(100% - 1.25rem, 1160px);
    padding: 4rem 0;
  }

  .services-main {
    padding-top: 66px;
  }

  .services-social-panel > img,
  .photo-content-card img {
    aspect-ratio: 5 / 4;
  }

  .services-social-panel {
    width: min(100%, 390px);
  }

  .photo-content-grid {
    width: min(100%, 430px);
  }

  .work-image,
  .work-image img,
  .work-visual {
    min-height: 250px;
  }

  .video-phone {
    width: min(18rem, 100%);
    margin: 0 auto;
  }

  .logo-panel {
    min-height: 280px;
    padding: 1.2rem;
  }

  .creator-photo figcaption {
    right: 0.75rem;
    bottom: 0.75rem;
    left: 0.75rem;
  }

  .creator-promise span {
    font-size: 1.12rem;
  }

  .footer-inner {
    justify-items: center;
    text-align: center;
  }

  .footer-brand,
  .footer-column {
    justify-items: center;
  }

  .site-footer p {
    text-align: center;
  }

  .footer-work .button {
    width: 100%;
  }

  .footer-bottom {
    display: grid;
    justify-items: center;
    text-align: center;
  }
}

@media (max-width: 430px) {
  h1 {
    font-size: 2.45rem;
  }

  h2 {
    font-size: 1.92rem;
  }
}